Selling face masks online? Then you need an SEO strategy. Optimizing your website for search engines can help customers find and buy your natural turmeric face mask and other products more easily.
This comprehensive guide covers key technical SEO elements to improve, tips for optimizing different types of page content, and link building tactics to improve your site’s visibility and traffic.
Optimize Page Title Tags
The title tags displayed on each page’s search result are critical for click-through rates. Follow these best practices:
- i. Include your target primary keyword upfront. For a turmeric face mask page, the title could be “Turmeric Face Mask – All Natural Anti-Aging Skincare”.
- ii. Keep titles under 60 characters so they don’t get cut off in search results.
- iii. Craft unique, descriptive titles for every page that indicate what the page is about. Don’t just repeat the same title.
- iv. Check title lengths for mobile search – leave extra room for mobile markup indicators.
Enhance On-Page Content
Optimizing your actual page content significantly improves on-page SEO. Here’s how:
- i. Research keywords people search when looking for face masks. Organically work these into your page text where relevant.
- ii. Include keyword variations like “turmeric face mask”, “turmeric mask”, “turmeric skincare”, etc. to cover terminology.
- iii. Add related keywords through synonym expansion like “anti-inflammatory”, “soothing”, “botanical”, “hydrating” etc.
- iv. Craft compelling meta descriptions (snippets under titles) using keywords to entice searchers.
- v. Include FAQs, product descriptions, ingredient lists, and guides using keywords.
- vi. Publish new long-form blog content regularly about face masks to boost pages.
- vii. Check that page content is sufficiently dense with enough word count to cover topics.
Leverage Header Tags
Use heading tags (H1, H2, H3) properly to structure important content:
- i. Have one H1 header tag with your target primary keyword per optimized page.
- ii. Break up sections and topics using H2 and H3 header tags with related keywords – don’t overdo it.
- iii. Don’t “keyword stuff” – keep headers conversational and natural.
- iv. Place important keywords in headers near the top of the page code.
- v. Use header tags in the order they appear for proper outline structure.
Optimize Images
Images provide great SEO optimization opportunities:
- i. Give image filenames keyword-rich names like “turmeric-face-mask-collage.jpg”.
- ii. Write detailed alt-text descriptions using target keywords for each image.
- iii. Include relevant infographics, comparison charts, etc. displaying key information.
- iv. Add schema markup to images to enhance context.
- v. Insert captions with keywords for blog post images.
Improve Site Navigation
Make it extremely easy for visitors to navigate and find products on your site:
- i. Structure categories and filters logically. Use keywords in category names and descriptions.
- ii. Allow intuitive faceted navigation and filtering by product features.
- iii. Link related products together to encourage browsing additional pages.
- iv. Create dedicated landing pages for promotional offers using keywords.
- v. Ensure all critical product and category pages load quickly. Poor site speed hurts SEO.
Build High Quality Backlinks
Earning backlinks from other sites helps improve your overall domain authority:
- i. Create compelling, in-depth content assets that other sites see value in linking to.
- ii. Guest post on industry blogs, linking back to your site content in author bio.
- iii. Promote your best content through social media to generate shares and links.
- iv. Get listed in relevant product directories and association pages in your field.
- v. Participate in outreach programs through vendors and suppliers.
- vi. Reach out to partners for link exchange opportunities.
Track Progress
Continuously track your target keyword rankings and overall site traffic to measure SEO impact over time. Refine on-page elements, produce new content, and expand backlinking efforts for continued gains.
With consistent optimization, your site can ascend to the top for your face mask keywords!
